Connected Commerce Director (Retail Media)

TL;DR

Connected Commerce Director (Retail Media): Leading the strategic integration and activation of Retail Media as a core pillar within the agency's media offering with an accent on data-driven audience strategy and cross-channel alignment. Focus on building a repeatable operational blueprint, managing high-level partner relationships, and driving business growth through innovative, integrated commerce solutions.

Location: Must be based in the UK with the right to work in this location. The role follows a hybrid work model with office attendance required approximately four days a week.

Company

hirify.global is an AI-driven media operating unit of WPP, focused on delivering creative personalisation at scale through data, intelligence, and world-class partnerships.

What you will do

• Orchestrate the integration of Retail Media into all stages of media planning and strategy.
• Lead the development of data-backed proposals and contribute expert strategy to new business pitches.
• Champion the use of retailer-specific audiences and first-party data to drive campaign performance.
• Serve as the primary point of contact for key retail media partners and platforms.
• Develop internal training programs and playbooks to elevate cross-functional retail media capabilities.
• Collaborate with commerce, planning, and measurement teams to ensure a unified approach to client solutions.

Requirements

• 5+ years of experience in media planning, strategy, or account management.
• Deep expertise in Retail Media, including audience strategy and activation.
• Must have the right to work in the UK.
• Strong understanding of retail media platforms such as Amazon, Tesco Sphere, or Nectar Pollen.
• Proven track record in managing strategic relationships with external partners.
• Exceptional communication and presentation skills for client-facing roles.

Culture & Benefits

• Comprehensive benefits package including medical, vision, and dental insurance.
• Group retirement plans and significant paid time off.
• Commitment to an inclusive environment with various employee resource groups.
• Opportunities for professional growth and learning within the global WPP network.
• Mental health awareness days and preferential partner discounts.