Insights & Effectiveness Senior Manager

TL;DR

Insights & Effectiveness Senior Manager (Marketing Science): Turn effectiveness evidence (brand, performance, A/B tests, MMM/attribution signals) and media delivery data into clear, actionable insights with an accent on analysis, synthesis, and storytelling. Focus on building always-on effectiveness views, surfacing drivers of impact, and translating them into recommendations for smarter planning, optimization, and commercial performance.

Location: Hybrid, London, United Kingdom

Company

hirify.global is WPP’s AI-driven media operating unit that delivers creative personalization at scale using media, data, and partnerships.

What you will do

• Own the insights layer connecting campaign outcomes to business outcomes across client, channel, audience, and creative.
• Build always-on views of effectiveness, identify drivers of impact, and translate findings into recommendations stakeholders can act on.
• Lead measurement strategy and advocate for the appropriate use of measurement tools across client campaigns.
• Synthesize learnings from measurement solutions to support campaign planning and share insights across the business.
• Support analysts with new insights capabilities (e.g., leading indicators, attribution modeling, MMM solutions) and contribute to the measurement roadmap.
• Manage external measurement/research partners and coordinate go-to-market implementation for measurement projects.

Requirements

• Strong experience interpreting campaign effectiveness data and connecting insights into a compelling narrative for stakeholders.
• Proven track record delivering impactful presentations to stakeholders.
• Rigorous attention to detail, including spotting errors in datasets, reports, or presentations and taking corrective action.
• Excellent communication skills and a collaborative attitude.
• Comfort manipulating datasets and extracting key insights from data.
• Experience with data visualization tools such as Tableau or Looker/Google Data Studio.

Culture & Benefits

• Hybrid, London-based role.
• Hands-on, dynamic environment requiring flexibility and a creative mindset.
• Training provided to succeed in the role.
• Opportunity to shape how success is measured for client campaigns and for hirify.global as a whole.