Partnerships Manager (Sports & Entertainment)

TL;DR

Partnerships Manager (Sports & Entertainment): Cultivating strategic alliances and securing high-value sponsorships for a premier hospitality and sport brand with an accent on revenue growth and guest experience. Focus on negotiating multi-year sponsorships, designing brand activations, and managing senior-level stakeholder relationships.

Location: Hybrid (Birmingham, UK)

Company

Recruitment partner representing a premier hospitality and sport brand linked to top-tier football competition.

What you will do

• Develop and implement a partnerships blueprint aligned with organizational objectives and guest value delivery.
• Research, engage, and negotiate terms with potential brands, sponsors, and vendors for long-term collaboration.
• Oversee partner programs, governance, and performance metrics to ensure mutual value realization.
• Collaborate with commercial, marketing, and event teams to design activations that widen reach and engagement.
• Analyze industry movements and competitive activity to uncover new revenue streams and collaboration possibilities.

Requirements

• Proven track record in corporate partnerships, sponsorships, or brand alliances within hospitality, entertainment, or sport sectors.
• Demonstrated success in securing multi-year sponsorships with measurable ROI.
• Strong negotiation, contract governance, and stakeholder management skills.
• Ability to nurture senior-level relationships with external partners and internal teams.
• Effective communicator with a proactive, autonomous working style.

Culture & Benefits

• Competitive salary with performance-driven incentives.
• Hybrid work options and flexible event-related scheduling.
• Access to VIP hospitality experiences and exclusive club events.
• Continued professional development and clear pathways for progression.