Conversion Rate Optimization Director

TL;DR

Conversion Rate Optimization Director (CRO): Leading experimentation and optimization strategies across B2B, B2C, and eCommerce accounts with an accent on data-driven decision-making and user behavior analysis. Focus on designing experimentation roadmaps, improving conversion paths, and translating complex test results into actionable business insights for clients.

Location: Raleigh, NC (Onsite)

Company

A modern marketing collective supporting specialized agencies with shared infrastructure, advanced technology, and a collaborative ecosystem for growth.

What you will do

• Own the end-to-end CRO strategy for client accounts, from initial audit to ongoing iteration.
• Design and oversee experimentation roadmaps aligned with user intent, personas, and lifecycle stages.
• Partner with UX, product, and engineering teams to influence template-level decisions that balance conversion performance and usability.
• Translate behavioral data and test results into executive-ready narratives that connect outcomes to business KPIs.
• Refine internal CRO workflows, testing standards, and QA processes to ensure scalability.
• Identify cross-channel opportunities where SEO, paid media, and content can reinforce conversion performance.

Requirements

• 5+ years of hands-on experience in conversion rate optimization, experimentation, or growth-focused roles.
• Proven success in scaling experimentation programs across B2B, B2C, or eCommerce environments.
• Deep proficiency with CRO tools such as Optimizely, VWO, or Convert.
• Strong analytical fluency with GA4, Looker Studio, and behavioral research tools like Hotjar or FullStory.
• Experience in an agency or consulting environment with direct client ownership.
• Must submit a one-page cover letter detailing your unique journey and passion for the role to be considered.

Nice to have

• Experience using AI tools to accelerate hypothesis generation and insight synthesis.
• Strong background in conversion psychology and UX principles.

Culture & Benefits

• Collaborative ecosystem backed by smart systems and AI-powered capabilities.
• Culture of curiosity focused on professional growth and shaping ambitious brands.
• Opportunity to work on high-stakes optimization decisions for diverse clients.