Sr Director, Digital Merchandising

TL;DR

Sr Director, Digital Merchandising (Digital Platforms): Lead on-site merchandising and promotional execution across entertainment digital surfaces with an accent on AVOD/TVOD/ticketing prioritization, tradeoff decisions, and KPI-driven optimization. Focus on aligning homepage and high-traffic modules to enterprise revenue, margin, and audience growth objectives while partnering cross-functionally to improve conversion and customer journeys.

Company

hirify.global is a media and entertainment business operating trusted brands across political news, business and personal finance, golf, and sports/genre entertainment.

What you will do

• Own top-funnel merchandising execution for homepage and high-impact surfaces across assigned properties (including Fandango.com, Fandango at Home, and RottenTomatoes.com).
• Set prioritization frameworks and manage tradeoffs across brands and business lines, balancing short-term revenue with long-term audience and brand goals.
• Monitor and optimize KPIs (conversion rate, revenue per visit, ticket sales, PVOD/streaming transactions, engagement, attribution) and translate analytics into merchandising recommendations.
• Drive A/B testing and iterative experimentation with product to improve performance across digital surfaces.
• Implement merchandising plans for major releases, home entertainment launches, awards season, tentpole events, and seasonal campaigns with accurate, high-quality execution.
• Steward highest-traffic digital surfaces by improving user flow using segmentation/personalization opportunities and evaluating UX, benchmarks, and industry trends.

Requirements

• 4–7+ years of experience in digital merchandising, e-commerce, or content-driven commerce.
• Experience managing high-traffic consumer-facing websites.
• Strong analytical skills and experience with tools such as Google Analytics, Adobe Analytics, or similar.
• Proven track record of driving measurable revenue or engagement growth.
• Ability to prioritize across competing stakeholders and business objectives, with strong communication to articulate tradeoffs and influence leaders.
• Must be willing to work in Orlando, FL or Los Angeles, CA; hybrid role generally requires working from the office at least three days per week.

Culture & Benefits

• Hybrid work model with a minimum of three office days per week.
• Compensation package includes base salary plus bonus and LTI eligibility.
• Selection process may include an in-person interview at a hirify.global location.
• Equal employment opportunity and reasonable accommodation support during the application process.