Retention Strategy & Member Engagement Manager (Marketing)

TL;DR

Retention Strategy & Member Engagement Manager (Marketing): Optimizing GolfPass membership retention and customer lifecycle performance with an accent on data-driven planning and cross-functional execution. Focus on improving member loyalty, lifetime value, and engagement across email, mobile, and web channels.

Location: Hybrid in Orlando, FL (minimum of three days per week in office)

Company

hirify.global is a Nasdaq-listed media and entertainment company managing a portfolio of iconic brands including CNBC, Golf Channel, and Rotten Tomatoes.

What you will do

• Develop and drive member retention and engagement strategies to enhance loyalty and lifetime value for GolfPass.
• Collaborate with Marketing, Technology, Sales, and Legal teams to execute campaigns across email, mobile, and web.
• Utilize data, performance insights, and success metrics to optimize programs and ensure transparency.
• Manage project timelines, resources, and stakeholder communications to align with business goals.
• Evaluate loyalty program performance, ROI, and member behavior to recommend strategic improvements.

Requirements

• 5+ years of experience in customer retention, engagement, loyalty, or lifecycle marketing.
• Proven expertise in developing retention strategies and payment improvement plans.
• Strong analytical skills with proficiency in SQL and Excel.
• Experience translating business needs into clear requirements for technical teams.
• Excellent written, verbal, and presentation skills for communicating data-driven stories.
• Must be based in or able to work from the Orlando, FL office.

Culture & Benefits

• Opportunity to influence the future of digital membership experiences for golf fans.
• Collaborative environment valuing performance, innovation, and teamwork.
• Health insurance, retirement plans, and paid time off.
• Direct-to-consumer business exposure in a dynamic media landscape.