Marketing AI & Analytics Manager

TL;DR

Marketing AI & Analytics Manager (AI/Analytics): Build trustworthy AI deployment across marketing and sales by identifying AI opportunities, instrumenting every deployment, and fixing the data foundation that impacts AI outputs. Focus on measurement, attribution, and KPI reporting that optimize marketing impact on pipeline and revenue with an emphasis on multi-touch attribution, incrementality testing, and Power BI dashboards.

Company

hirify.global builds cloud-based spend management solutions that use AI to reduce manual work and improve clarity and control for finance teams.

What you will do

• Run the AI-initiative loop: evaluate AI opportunities, prioritize bets, and build deployment plans with cross-functional enablement.
• Own measurement, attribution, and reporting using multi-touch attribution and explore marketing mix modeling and incrementality testing.
• Analyze customer journeys, demand funnels, and lead scoring; translate marketing/CRM data into KPI dashboards, monthly reporting, and executive decks using Power BI.
• Build and evolve the enabling data foundation: improve data architecture, integration, hygiene, and identity resolution; triage data-quality issues by impact on AI outputs.
• Shape the GTM stack by improving marketing-to-sales hand-off measurement and influencing tool configuration, especially AI features, in partnership with tool owners and IT security.

Requirements

• Location: USA (remote)
• 5+ years in marketing/sales analytics, including 3+ years at a fast-growth company.
• Proven track record evaluating, deploying, and measuring AI in a marketing/GTM context on imperfect data.
• SQL skills to independently query, validate, and profile data.
• Power BI skills to connect to data sources, build dashboards, and manage/edit reports with enough ETL understanding to define requirements.
• Hands-on experience with Bizible / Adobe Marketo Measure and attribution modeling; strong CRM and marketing-automation platform experience.

Culture & Benefits

• Fully remote role with a supportive, collaborative, meritocratic work culture.
• Opportunity for career and professional development with strong leadership support.
• Estimated base salary range: $130,000–$150,000 USD, with potential variable compensation and benefits (medical, dental, vision, paid time off, retirement) subject to eligibility.

Hiring process

• Application submission and screening.
• Interviews to evaluate analytics/AI measurement experience and cross-functional collaboration.