2 дня назад
App Store Optimization Specialist (iGaming)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
App Store Optimization Specialist (iGaming): Driving organic growth and visibility for mobile apps across Apple App Store and Google Play Store with an accent on metadata optimization and keyword research. Focus on implementing A/B tests, analyzing conversion metrics, and aligning app listings with seasonal campaigns and market trends.
Location: Boston, MA
Company
A publicly traded technology company (NASDAQ: DKNG) specializing in the regulated gaming industry.
What you will do
- Execute ASO initiatives including metadata updates, keyword optimization, and creative asset refreshes.
- Conduct keyword research, competitive analysis, and market assessments to improve organic acquisition.
- Set up, monitor, and analyze A/B tests across app store listings to optimize conversion rates.
- Analyze performance metrics like installs, rankings, and organic growth to provide actionable recommendations.
- Collaborate with Creative, Marketing, Analytics, and Engineering teams to implement growth strategies.
- Maintain app store listings to align with seasonal campaigns, feature launches, and app releases.
Requirements
- Bachelor’s Degree in Marketing, Business, Analytics, or a related field.
- At least 3 years of experience in ASO with a track record of driving organic growth.
- Knowledge of app store ranking factors, search algorithms, and mobile acquisition best practices.
- Experience with App Store Connect, Google Play Console, Sensor Tower, or AppTweak.
- Strong analytical skills using Excel to identify trends and uncover opportunities.
- May be required to obtain a gaming license issued by the appropriate state agency as a condition of employment.
Culture & Benefits
- Work within a technology-driven environment that actively integrates AI into its operations.
- Join a publicly traded leader in the gaming industry.
- Inclusive work culture committed to equal-opportunity employment.
- Supportive environment that encourages applying even if not meeting every requirement.
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