VP of Marketing – Growth & Demand Generation (SaaS)

TL;DR

VP of Marketing – Growth & Demand Generation (SaaS): Redefining the marketing organization to drive predictable growth through both product-led and sales-assisted motions with an accent on demand generation, pipeline quality, and revenue impact. Focus on aligning marketing and sales, optimizing conversion funnels, and embedding AI into operational workflows.

Location: Remote (EMEA). Offices available in Chania, Athens (Greece), and Limassol (Cyprus).

Company

hirify.global is a profitable, product-led SaaS platform enabling educators and businesses to create and scale online learning experiences worldwide.

What you will do

• Lead the evolution of the marketing organization, focusing on demand generation, growth, and revenue impact.
• Manage teams across paid and organic acquisition, lifecycle marketing, content, and marketing operations.
• Optimize both Product-Led Growth (PLG) and sales-assisted motions to improve pipeline quality and trial activation.
• Partner with the VP of Sales to align on funnel stages, pipeline SLAs, and Account-Based Marketing (ABM) programs.
• Implement a data-driven culture with a focus on attribution, experimentation, and CAC efficiency.
• Integrate AI into marketing workflows to enhance research, personalization, and operational efficiency.

Requirements

• Experience leading marketing in a B2B SaaS company with a mix of PLG and sales-assisted growth.
• Proven track record of building demand engines that generate qualified pipeline and revenue.
• Deep expertise in ABM, lifecycle marketing, and marketing operations.
• Strong analytical skills regarding CAC, attribution, and conversion metrics.
• Must be based in the EMEA region.
• Hands-on experience using AI to improve marketing workflows.

Nice to have

• Experience in EdTech, LMS, or creator platforms.
• Background in transitioning from broad inbound acquisition to an ICP-led GTM model.
• Experience scaling enterprise-level ABM programs.

Culture & Benefits

• Flexible work arrangement with a fully remote option and rare onsite team meetings.
• Comprehensive private health and life insurance.
• Annual training budget and home office allowance.
• Generous time off: 23 days PTO plus early summer Fridays in July and August.
• Access to advanced AI tools and a free hirify.global school account.
• Entrepreneurial, international environment with a flat hierarchy and regular company retreats.