Digital Project Coordinator (Legaltech)

TL;DR

Digital Project Coordinator (Legaltech): Managing the product questionnaire funnel roadmap to drive conversion rates and business growth with an accent on data-driven optimization and cross-functional collaboration. Focus on defining MVPs, executing A/B testing strategies, and translating user research into actionable product improvements.

Location: Hybrid role based in Edmonton, Alberta

Salary: $70,000 - $90,000 CAD

Company

A fast-growing, seven-time Growth 500 ranked organization modernizing the legal document creation experience for millions of users worldwide.

What you will do

• Manage the product questionnaire funnel roadmap, balancing quick wins with long-term strategic initiatives.
• Identify and prioritize conversion rate optimization (CRO) opportunities using analytics and user research.
• Define MVPs, feature requirements, and success metrics to support roadmap execution.
• Partner with Design, Development, Legal, and UX teams to ensure consistent measurement and delivery.
• Develop and analyze A/B testing strategies to translate findings into actionable product recommendations.
• Monitor key performance indicators including revenue impact, funnel completion, and user engagement.

Requirements

• Post-secondary education in Project Management, Business, Marketing, or a related field.
• Proven experience in Project Coordination, Product Management, or Digital Optimization.
• Ability to independently lead complex initiatives from discovery through delivery and iteration.
• Strong analytical skills with experience in defining and prioritizing product roadmaps.
• Demonstrated ability to design, execute, and interpret digital experimentation methodologies like A/B testing.
• Excellent communication skills and ability to collaborate across cross-functional teams.

Nice to have

• Experience working with Content Management Systems (CMS).
• Familiarity with UX/UI, CSS, and front-end styling concepts.
• Experience using AI tools for product discovery, prototyping, and research synthesis.

Culture & Benefits

• Comprehensive health and dental benefits with additional spending accounts.
• Work-life balance with 37.5-hour work weeks and flexible schedules.
• Three weeks paid vacation plus bonus personal days.
• Continuous learning opportunities including training budgets and LinkedIn Learning.
• Company share plan and free catered office lunches.
• Hybrid work environment with personal office spaces and collaborative areas.