Senior Marketing Analyst, Strategy & Analytics (Marketing Analytics)

TL;DR

Senior Marketing Analyst (Marketing Analytics): Analyzing marketing data and automating reporting workflows with generative AI with an accent on data infrastructure and performance forecasting. Focus on measuring SEM/SEO and Generative AI channel performance, running experiments, and building scalable Tableau reports.

Location: Must be based in the US

What you will do

• Analyze marketing data and define/align key metrics across channels.
• Automate reporting workflows using generative AI.
• Build and maintain marketing data infrastructure utilizing Google tools.
• Develop Tableau reports and dashboards for performance tracking.
• Create models to forecast performance and conduct root cause analysis.
• Execute experiments, test hypotheses, and write complex SQL scripts.

Requirements

• Must be based in the United States.
• Advanced proficiency in SQL for data extraction and manipulation.
• Strong experience with Tableau for data visualization.
• Hands-on experience with Google Ads, Google Analytics, and Search Console.
• Ability to use Python or R for predictive modeling and forecasting.
• Deep understanding of SEM, SEO, and marketing attribution modeling.