Senior Marketing Analyst (Marketing Analytics)

TL;DR

Senior Marketing Analyst (Marketing Analytics): Providing marketing leaders with crucial insights and recommendations to optimize channel performance with an accent on SEM, SEO, and Generative AI. Focus on structuring data infrastructure, developing predictive models, and connecting data analysis to financial and operational effectiveness.

Location: Must be based in Canada, Europe, or the UK. No visa sponsorship or assistance provided.

Company

hirify.global is a global network of top talent in business, design, and technology that enables companies to scale their teams on-demand.

What you will do

• Analyze SEM, SEO, and Generative AI channel performance using SQL and Tableau to guide budget allocation and strategy.
• Develop diagnostic analytics and actionable recommendations to inform marketing leaders' decisions.
• Define and standardize holistic metrics aligned with company strategy and financial objectives.
• Map marketing processes and channel journeys to data flows across acquisition, engagement, and revenue.
• Leverage Generative AI tools to automate reporting workflows and evaluate AI-driven search impact.
• Build and maintain marketing data infrastructure, integrating Google Analytics, Search Console, and Google Ads.

Requirements

• Bachelor's degree and 5+ years of experience in data analysis, analytics, or BI with a focus on marketing.
• 2+ years of experience within general consulting or an analytical operations function.
• Demonstrated experience analyzing SEM (paid search), SEO (organic search), and AI-driven search channels.
• Proficiency in SQL and experience with BI tools such as Tableau, Qlik, or PowerBI.
• Hands-on experience with Google Analytics, Google Search Console, and Google Ads.
• Must be based in Canada, Europe, or the UK; communication and resumes must be in English.

Nice to have

• Advanced degrees or an MBA.
• Experience with R, Python, or MATLAB.
• Working knowledge of probability, statistics, and process improvement.

Culture & Benefits

• Fully remote work environment with a global workforce.
• Support structure that encourages innovation, social interaction, and fun.
• Opportunity to work in a fast-paced, rapidly growing company as a world-class individual contributor.