Marketing & Communications Specialist (Fintech)

TL;DR

Marketing & Communications Specialist (Fintech): Developing and executing local marketing strategies for the DACH region to increase brand visibility and lead generation with an accent on content production, PR, and event management. Focus on localising GTM strategies, managing agency partnerships, and bridging the gap between global marketing and local market nuances.

Location: Fully-remote (DACH region/Germany)

Salary: €40,000 – €44,000

Company

hirify.global is a fast-growing B2B SaaS fintech specialising in digitising financial processes for expense management and accounts payable.

What you will do

• Create high-quality content (blog posts, white papers, case studies) in German and English for lead generation and brand building.
• Manage PR and communications by building relationships with tech and business media in the DACH market.
• Organise and execute approximately 15 key B2B events, trade shows, and webinars annually.
• Grow the brand's social media presence via organic campaigns on LinkedIn, X, and Instagram.
• Adapt global GTM strategies and campaigns to fit local buyer personas and cultural contexts.
• Coordinate with external creative and PR agencies and collaborate cross-functionally with Sales, Product, and Leadership teams.

Requirements

• 3 to 6 years of experience in marketing communications, PR, or content marketing, ideally in B2B SaaS or Fintech.
• Fluent German (C2 level) and strong English skills.
• Proven track record in content production and event management.
• Proficiency with digital marketing tools: LinkedIn Ads, Google Analytics, HubSpot, and Salesforce.
• Experience localising international campaigns and contributing to annual GTM plans.
• Must be able to support the DACH market.

Culture & Benefits

• Opportunity to shape the growth of a strategic market in a fast-growing European SaaS company.
• Dynamic environment where autonomy and initiative are genuinely valued.
• Clear visibility and direct impact of work results on company growth.
• Flexible remote work arrangement.

Hiring process

• Introductory HR call and interview with the VP of Communications.
• Practical case study evaluation.
• Interviews with the Head of Sales DACH, CMO, and VP of Communications.