Outbound Marketing Specialist (B2B)

TL;DR

Outbound Marketing Specialist (B2B): Building and executing outbound systems to generate high-ticket B2B pipeline opportunities with an accent on LinkedIn engagement, cold outreach, and lead research. Focus on optimizing multi-channel campaigns, developing scalable prospecting playbooks, and converting conversations into qualified sales meetings.

Location: Remote (Must be based in Kenya or South Africa). Working Hours: U.S. Business Hours (EST)

Company

hirify.global is a growing business focused on building scalable outbound systems and generating B2B pipeline opportunities.

What you will do

• Build and execute multi-channel outbound marketing campaigns targeting high-ticket B2B prospects.
• Develop scalable outbound prospecting systems and outreach playbooks.
• Research and build targeted lead lists using Sales Navigator, Apollo, Clay, ZoomInfo, or similar tools.
• Write personalized outreach messaging and create LinkedIn content to drive engagement.
• Monitor and optimize campaign performance based on response and engagement metrics.
• Collaborate with leadership to refine outbound strategy and pipeline generation.

Requirements

• 2+ years of experience in B2B outbound marketing, lead generation, or SDR roles.
• Strong experience with LinkedIn outreach and B2B prospect engagement.
• Hands-on experience with Apollo, Clay, Sales Navigator, or ZoomInfo.
• Strong copywriting ability for outbound messaging and email campaigns.
• Must be based in Kenya or South Africa.
• Must be able to work U.S. Business Hours (EST).
• Excellent written and spoken English communication skills.

Nice to have

• Experience working with high-ticket B2B service businesses or agencies.
• Familiarity with CRM systems and outbound automation tools.
• Background in startup or fast-growing business environments.
• Experience creating lead magnets or outbound content assets.

Culture & Benefits

• High-ownership role with direct impact on business growth and pipeline generation.
• Fully remote flexibility with strong autonomy.
• Opportunity to build and optimize outbound systems from the ground up.
• Long-term growth opportunity within outbound marketing and business development.