Product Marketing Specialist (Fintech)

TL;DR

Product Marketing Specialist (Fintech): Driving product positioning, messaging, and activation for a financial market data API platform with an accent on high-quality copywriting and content strategy. Focus on executing product launches, optimizing conversion flows, and collaborating with technical teams to engage engineers and finance professionals.

Location: Remote (Global)

Company

hirify.global is a fast-growing Series A startup providing modern APIs for financial market data, having raised $37.8M and achieved significant year-over-year growth.

What you will do

• Write and review landing pages, activation flows, and sales copy to drive engagement.
• Lead product marketing initiatives including positioning, messaging, and launch campaigns.
• Plan and execute content and social distribution across blogs and social media channels.
• Collaborate with product, sales, and growth teams on experiments and activation strategies.
• Track and measure performance using analytics, dashboards, and CRM tools.
• Support cross-functional initiatives to optimize user acquisition and conversion.

Requirements

• Bachelor’s degree.
• At least 2 years of experience in marketing disciplines such as brand marketing, content strategy, or marketing design.
• Portfolio demonstrating strong brand-focused or content work.
• Experience marketing to technical audiences like engineers, finance professionals, or scientists.
• Proven ability to support product launches, sales copy, and conversion optimization.
• Familiarity with marketing ops, analytics, and design tools like Figma or Canva.

Culture & Benefits

• 100% remote work environment with a globally distributed team.
• Competitive benefits including health, dental, disability, and life insurance.
• 401(k) matching for full-time employees.
• Opportunity to shape the marketing function in a fast-growing, early-stage startup.
• Paid in local currency.