Product Designer (SaaS)

TL;DR

Product Designer (SaaS): Building and evolving the brand identity and conversion funnels for an online PDF editor with an accent on high visual standards and product-led growth. Focus on establishing a repeatable production pipeline, directing motion reels, and iterating based on data to optimize user onboarding.

Location: Remote (Global)

Company

hirify.global is a bootstrapped SaaS product within Variant Group, providing online PDF editing tools used by thousands of people worldwide.

What you will do

• Own and maintain the brand direction across all touchpoints for hirify.global to ensure consistency.
• Lead end-to-end brand deliverables including illustrations, ad creative, social assets, and onboarding visuals.
• Build and manage a repeatable production pipeline by art-directing a network of trusted specialists.
• Write and refine briefs and scripts for motion reels and product videos.
• Collaborate closely with the Head of Design and Head of Marketing on priorities and rollout.
• Proactively identify and resolve off-brand elements and propose creative improvements.

Requirements

• Direction-setting mindset with the ability to lead rather than just execute.
• Experience managing external production through a personal network of specialists.
• Background in SaaS and startup contexts with an understanding of product-led growth.
• Sharp visual taste and concrete standards for typography, spacing, and hierarchy.
• Ability to direct motion and product reels, including scriptwriting and quality control.
• Proficiency in using AI as a tool to increase efficiency in the design workflow.

Nice to have

• Existing "studio-like" setup with a repeatable pipeline and trusted collaborators.
• Portfolio featuring illustration-driven brand work with warmth and clarity (similar to Notion).
• Experience working with early-stage SaaS teams where speed and taste are critical.

Culture & Benefits

• Long-term partnership with significant influence over the look, feel, and communication of the brand.
• Flexible working arrangements, including retainer, packages, or hourly options.
• A culture that prioritizes craft over volume and clarity over creative metaphysics.
• Direct collaboration with the Head of Design and Head of Marketing.
• A clear trajectory from an outsource partner to a potential full-time in-house position.