Binance Accelerator Program - Lifecycle Operations (Web3)

TL;DR

Lifecycle Operations (Web3): Developing and executing CRM campaigns to boost user activation and retention with an accent on lifecycle marketing strategies and data-driven decision-making. Focus on optimizing email and push notification channels and analyzing user data to scale global campaigns.

Location: Remote (Hong Kong)

Company

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users.

What you will do

• Assist in shaping lifecycle marketing strategies to boost user activation and retention.
• Develop and execute CRM campaigns across email, app push notifications, and other product interfaces.
• Collaborate with global lifecycle, regional, data, design, and content marketing verticals.
• Analyze user data and campaign performance to derive insights for future initiatives.

Requirements

• Current university students or recent graduates.
• Exposure to or strong interest in lifecycle marketing or strategy.
• Understanding of CRM channels such as email and app push notifications.
• Strong logical thinking and data-driven decision-making skills.
• Available to work full-time for 6 months.
• Ability to work remotely and collaborate effectively with global teams.

Culture & Benefits

• Work within the world's leading blockchain ecosystem.
• Collaboration with world-class talent in a user-centric organization with a flat structure.
• Autonomy in a fast-paced, innovative, and results-driven environment.
• Competitive salary and company benefits.
• Work-from-home arrangement.