International Media Manager – Australia & New Zealand (ANZ) (Marketing)

TL;DR

International Media Manager (Marketing): Translating global media strategies into high-performing local campaigns for the Australia and New Zealand markets with an accent on agency leadership, data-informed planning, and multi-channel execution. Focus on aligning regional market needs with global priorities and driving measurable business impact across the PlayStation portfolio.

Location: Australia & New Zealand (ANZ)

Company

hirify.global is the company behind the PlayStation brand, delivering cutting-edge hardware and network services to millions of people worldwide.

What you will do

• Translate global media strategies into locally relevant plans and activations across ANZ.
• Lead end-to-end campaign planning and execution, ensuring they are data-informed and aligned with KPIs.
• Manage local media agency relationships, driving planning quality, accountability, and financial management.
• Embed a test-and-learn approach by overseeing post-campaign analysis and actionable insights.
• Collaborate with Global Media and ANZ Commercial teams to align priorities and retail media activity.

Requirements

• 5-6+ years of experience in media, marketing, or advertising, preferably in gaming or tech.
• Strong understanding of the media and retail landscape specifically across Australia and New Zealand.
• Experience working within global or regional marketing environments.
• Proven ability to lead media agencies and cross-functional teams.
• Expertise in digital media, including programmatic, paid social, and search.
• Experience with campaign measurement, analytics, and optimization.

Nice to have

• Passion for gaming, entertainment, and media.
• Analytical problem-solving skills to turn data into actionable insights.
• Interest in how automation and AI can improve planning efficiency and decision-making.

Culture & Benefits

• Opportunity to work with one of the most recognized intellectual properties in the world.
• Inclusive environment committed to equal opportunity and diversity.
• Dynamic technology setting focusing on innovation and excellence.
• Collaborative culture working across different teams, cultures, and time zones.