Senior Manager, Media Partnerships & Innovation (Biotech)

TL;DR

Senior Manager, Media Partnerships & Innovation (Marketing): Leading direct engagement with media publishers, broadcasters, and data providers to drive innovation in media execution and cost savings with an accent on joint business planning and ad tech integration. Focus on designing first-in-industry media pilots and scaling successful tactics across the commercial organization.

Location: Hybrid (3 days per week on campus in South San Francisco, CA)

Salary: $155,200 - $288,200

Company

hirify.global, a member of the Roche group and founder of the biotechnology industry, is dedicated to discovering and developing medicines for people with serious and life-threatening diseases.

What you will do

• Lead direct engagement with media publishers, broadcasters, and data providers to drive innovation in media execution and value addition.
• Negotiate and contract joint business plans (JBPs) and incentive agreements with strategic media and technology providers.
• Own the media innovation roadmap to achieve annual revenue and cost savings targets.
• Design, execute, and measure first-in-industry media pilots, reporting successes and learnings to the marketing organization.
• Collaborate with Digital, Data & Analytics teams and media agencies to scale successful pilots across the commercial organization.
• Track digital marketing trends and provide guidance on appropriate investment levels for brand media budgets.

Requirements

• Bachelor's degree required.
• Minimum 5 years of work experience, including 3 years in commercial roles (marketing, sales, or customer insights).
• Expertise in paid media strategy and buying, either from an agency or brand marketing background.
• Experience with direct contracting of joint business plans (JBPs) or incentive agreements.
• Experience in performance marketing, marketing analytics, or digital marketing roles.
• Must be based in or able to work in South San Francisco, CA on a hybrid schedule.

Nice to have

• MBA or other related graduate-level degree.
• Experience in the pharmaceutical or biotech industry.
• Hands-on experience with programmatic platforms (Facebook Ads Manager, Google DV 360, TheTradeDesk) or web analytics (Google Analytics).
• Exposure to large commercial media budgets exceeding $100M.
• Experience developing training materials for new media strategies.

Culture & Benefits

• Culture of inclusivity, integrity, and creativity focused on solving complex health challenges.
• Hybrid work arrangement with 3 days per week on campus.
• Discretionary annual bonus based on individual and company performance.
• Comprehensive corporate benefits package.