Manager, Consumer Insights (Qualitative)

TL;DR

Manager, Consumer Insights (Qualitative) (Market Research): Leading the design and delivery of qualitative research projects to uncover consumer behavior across Thailand and APAC with an accent on methodological rigor and consultative client engagement. Focus on synthesizing complex cultural and behavioral insights into strategic recommendations to influence client decision-making.

Location: 323 Silom Rd, Bangkok, Thailand

Company

NIQ is the world’s leading consumer intelligence company, delivering a holistic understanding of consumer buying behavior through advanced analytics and global reach.

What you will do

• Lead the design and delivery of qualitative research projects using IDIs, focus groups, and ethnographies.
• Serve as the primary client contact, translating consumer insights into strategic recommendations.
• Mentor junior researchers in moderation, analysis, storytelling, and project management.
• Support business development through proposal writing, solution design, and pitching.
• Collaborate with regional leadership and cross-functional teams to shape qualitative offerings.

Requirements

• Bachelor’s or Master’s degree in psychology, sociology, anthropology, communications, or marketing.
• 5–7 years of experience in qualitative research within an agency, consultancy, or client-side team.
• Hands-on expertise in moderating, ethnography, cultural insight work, or design thinking.
• Proven ability to manage end-to-end projects, including timelines and budgets.
• Experience working in fast-paced, multicultural, and multimarket environments.

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning.
• Employee Assistance Program (EAP).