Regional Marketing Lead (Fintech)

TL;DR

Regional Marketing Lead (Fintech): Driving regional growth across the EMEA market by owning the full-funnel customer journey and implementing localized GTM strategies with an accent on digital precision, lifecycle automation, and high-impact field marketing. Focus on optimizing LTV/CAC ratios, building brand authority among European SMEs, and activating strategic partnerships with VCs and startup hubs.

Location: Regional role for the EMEA market, with a focus on Europe and requirement for on-ground activation at hubs in the United Kingdom (e.g., London, Manchester)

Company

An international fintech startup that combines SaaS with a human-in-the-loop approach to automate accounting and bookkeeping for entrepreneurs.

What you will do

• Architect and own the full-funnel lifecycle to reduce sales friction from lead to client.
• Develop and execute demand generation and acquisition campaigns across digital, content, and influencer channels.
• Tailor global value propositions to local European market nuances and compliance requirements (e.g., HMRC).
• Build a community of founders through education-first content and thought leadership.
• Represent the company at major startup hubs like Silicon Roundabout and Level39 and host education-led events.
• Manage the regional marketing P&L, optimizing CAC and tracking pipeline contribution.

Requirements

• 6-8 years of experience in field and partner marketing within SaaS, Tech, or event agencies.
• Proven track record in owning growth and performance marketing functions for a specific region.
• Deep expertise in integrating digital and in-person event experiences into the buyer's journey.
• Proficiency in HubSpot and Meta platforms for A/B testing and drip campaigns.
• Strong understanding of the fractional and freelancer market in Europe.
• Startup mentality with a bias for action and ability to thrive in fast-paced environments.

Nice to have

• Experience playing a fractional role in your career.

Culture & Benefits

• High-autonomy role allowing for both strategic planning and hands-on execution.
• Opportunity to work in a rapidly growing international team of over 500 people.
• Culture of data-driven agility and proactive communication.
• Focus on solving complex problems to simplify business administration for entrepreneurs.