Sr. Manager, Product Marketing (Fintech)

TL;DR

Sr. Manager, Product Marketing (Fintech): Leading the adoption and growth of fintech services including payments, financing, and lending for small businesses with an accent on GTM strategy and lifecycle marketing. Focus on driving marketing-influenced revenue growth, scaling commercial outcomes, and building a high-performing product marketing team.

Location: Remote (Canada or specific US states: California, Colorado, Florida, Georgia, Massachusetts, New York, or Utah)

Salary: $128,300 – $248,100 USD (depending on location)

Company

hirify.global provides a vertical SaaS platform for small home service businesses to manage quoting, scheduling, invoicing, and payments.

What you will do

• Lead, coach, and develop a team of Product and Lifecycle Marketers focused on accelerating the Fintech business.
• Own marketing-influenced revenue growth across payments, financing, and capital portfolios.
• Develop and execute the end-to-end Fintech Marketing strategy and roadmap to balance customer value with revenue goals.
• Build a culture of marketing experimentation, running tests across segments to identify and scale revenue drivers.
• Partner with Fintech leadership, Product Management, and Finance to refine product roadmaps and pricing.
• Serve as the organizational subject-matter expert for Fintech Marketing to ensure cohesive customer experiences.

Requirements

• Extensive experience in Product Marketing, Lifecycle Marketing, or Growth Marketing with proven people leadership experience.
• Must reside in Canada or the following US states: California, Colorado, Florida, Georgia, Massachusetts, New York, or Utah.
• Strong understanding of financial services and payment business models within a high-growth SaaS environment.
• Proven track record of owning and scaling commercial revenue outcomes, not just launch execution.
• Ability to build strategic playbooks and operate effectively in highly ambiguous environments.
• Highly analytical mindset with a strong bias toward action and business-owner thinking.

Nice to have

• Experience integrating AI tools into core marketing workflows, targeting, and content creation.

Culture & Benefits

• Comprehensive health benefits package with fully paid premiums.
• Retirement savings matching (RRSP, TFSA, or FHSA) and stock options.
• Dedicated Talent Development team with access to coaching and leadership programs.
• Annual stipends for health and wellness.
• Culture of transparency, inclusivity, and collaboration.