SMM Specialist (iGaming)

TL;DR

SMM Specialist (iGaming): Build and grow the social media presence of a new iGaming brand in the Latam region, creating and launching content across Instagram, TikTok, X, and Telegram with an accent on short-form video formats, UGC/influencer collaboration, and localized GEO-specific content adaptation. Focus on developing SMM processes almost from scratch, testing content ideas and formats, and driving brand growth through football/sports-related and trend-driven campaigns.

Company

International online gaming company offering sports betting and casino services, with a focus on localized experiences for Latin American players.

What you will do

• Build and grow social media presence for a new iGaming brand in the Latam region.
• Create content beyond static posts: Reels, TikTok, Shorts, UGC, stickers, and viral formats.
• Generate content ideas for Instagram, TikTok, X, and Telegram and adapt them to a specific GEO audience.
• Work with football and sports-related content, local influencers, and current social media trends.
• Set up SMM processes for a new brand from ideas and formats to testing approaches and growth.

Requirements

• 2+ years of experience in social media marketing (SMM Specialist / Social Media Manager / Content Creator or similar).
• Hands-on experience with short-form video formats (Reels, TikTok, Shorts, or similar).
• Hands-on experience with content creation tools (e.g., Midjourney, Flux, Stable Diffusion, Kling, Runway, Hailuo, ChatGPT, Claude, or similar).
• Portfolio with relevant SMM/content cases (social pages, short videos, visuals, UGC, creative concepts, or campaigns).
• Upper-Intermediate English.

Culture & Benefits

• Global medical coverage and health & wellness focus.
• Growth opportunities and performance-driven rewards.
• Benefits programs (e.g., gym/stomatology/psychological services).
• Dynamic work environment.