User Acquisition Manager (Meta Ads)

TL;DR

User Acquisition Manager (Meta Ads): Scaling Meta as a core acquisition channel for an EdTech product with an accent on high-budget campaign management and automation. Focus on driving ROAS/LTV, executing funnel experiments (web2web), and optimizing UA automation algorithms.

Location: Global Remote

Company

hirify.global is a rapidly growing company in the EdTech industry focused on building scalable products and sustainable business models.

What you will do

• Own and scale Meta Ads campaigns end-to-end, managing monthly budgets from $500K to $1M+.
• Operate and help evolve the internal UA automation algorithm to improve scale and efficiency.
• Launch, test, and scale campaign structures and strategies directly inside ad accounts.
• Design and execute testing frameworks and drive creative and funnel experiments with product teams.
• Identify scalable growth levers and maintain detailed campaign logic and process documentation.

Requirements

• 3+ years of experience in User Acquisition or Performance Marketing.
• Strong hands-on experience with Meta Ads and managing significant paid social budgets ($500K+ monthly).
• Experience with B2C digital products or subscription-based models.
• Deep understanding of funnels, with a primary focus on web2web.
• Analytical and experimentation mindset with strong Excel/Google Sheets skills.
• English: B1+ required

Nice to have

• Experience with combined web and mobile acquisition.
• Knowledge of automation rules, scripts, and automated campaign management.
• Familiarity with Mobile Measurement & Attribution tools (AppsFlyer, Adjust, etc.).
• Experience with other paid channels like Google Ads, TikTok, or Pinterest.
• Experience launching and scaling new products from zero.

Culture & Benefits

• Global remote work environment.
• Company-provided medical expense compensation.
• Paid AI subscriptions and other professional tools.
• Flexible paid time off: 21 days of annual leave plus 10 bank holidays.
• Collaborative culture working alongside passionate EdTech professionals.

Hiring process

• HR Interview
• Technical Interview
• Final Interview