Senior Content Operations Manager (Web3)

TL;DR

Senior Content Operations Manager (Web3): Leading financial content strategy and execution to turn complex market narratives into engaging user content with an accent on market intelligence and user engagement. Focus on driving cross-functional content projects, leveraging data for iterative improvements, and scaling output via AI tools.

Location: Remote (Must be based in Asia)

Company

Binance is a leading global blockchain ecosystem and the world's largest cryptocurrency exchange by trading volume and registered users.

What you will do

• Manage end-to-end content operations for market-related content to enhance user experience and conversion.
• Monitor financial and crypto trends in real-time to translate market movements into timely and accurate content.
• Lead cross-functional content projects (Academy, Square, News) from brief to launch.
• Utilize engagement metrics and data to build feedback loops and iterate content strategy.
• Implement AI tools (ChatGPT, Claude, Midjourney) to scale content production, localization, and personalization.
• Develop content strategies tailored to various user lifecycle stages, including onboarding and retention.

Requirements

• 5+ years of content operations experience, specifically with financial or investment platforms.
• Deep sensitivity to macro financial trends and understanding of investor trading behavior.
• Proven project management skills and experience managing multiple cross-functional stakeholders.
• Strong instincts in user operations, segmentation, and lifecycle-driven behavior.
• Proficiency in data interpretation and fluency in English for coordination with overseas partners.
• Must be based in Asia.

Nice to have

• Proficiency in additional languages.

Culture & Benefits

• Collaborate with world-class talent in a user-centric global organization with a flat structure.
• High degree of autonomy within an innovative, fast-paced environment.
• Results-driven workplace with significant opportunities for career growth and continuous learning.
• Competitive salary and company benefits.
• Flexible work-from-home arrangement.