Senior Marketing Automation Manager (Marketo)

TL;DR

Senior Marketing Automation Manager (Marketo/CRM): Designing and optimizing advanced lifestyle journeys across email and multi-channel CRM with an accent on lead nurturing, lead scoring, and engagement frameworks. Focus on building scalable automation workflows and leading experimentation programs to optimize conversion.

Location: Remote in the EMEA region

Company

Canonical is a leading provider of open source software and operating systems, known for publishing Ubuntu and pioneering global distributed collaboration.

What you will do

• Design and optimize advanced lifestyle journeys across email and multi-channel CRM.
• Monitor overall Marketo performance and health.
• Lead experimentation programs across nurture streams, targeting, and conversion optimization.
• Develop advanced lead nurturing, lead scoring, and engagement frameworks.
• Build scalable automation workflows to support other stakeholders in Marketing.

Requirements

• Advanced proficiency with Marketo, Hubspot, or Salesforce Marketing Cloud.
• Experience in setting up integrations and automations between CRM systems and other platforms.
• Ability to work with at least two of the following languages: Python, JS, SQL, Velocity.
• Solid understanding of lead generation data and CRM best practices.
• Strong understanding of segmentation strategy.
• Must be based remotely in the EMEA region.

Culture & Benefits

• Fully remote working environment since 2004.
• Personal learning and development budget of 2,000 USD per annum.
• Annual compensation review and recognition rewards.
• Annual holiday leave and parental leave.
• Employee Assistance Programme.
• Opportunity to travel to international 'sprints' to meet colleagues, including Priority Pass for travel.