Marketing Automation Specialist (Fintech)

TL;DR

Marketing Automation Specialist (Fintech): Executing lifecycle marketing campaigns across email, push, and in-app channels with an accent on AI-driven automation and personalization. Focus on building complex customer journeys, running continuous A/B tests, and integrating external data sources via APIs to optimize conversion and retention.

Company

An international fintech powerhouse with over 28 years of experience in financial markets, providing a multi-awarded online trading platform for stocks, CFDs, and cryptocurrencies.

What you will do

• Own and execute conversion and retention campaigns across email, push, and in-app channels.
• Build and maintain automated customer journeys and behavioral triggers for activation and reactivation.
• Run continuous A/B tests on messages, formats, and mechanics to optimize performance.
• Analyze campaign and funnel performance using product analytics tools.
• Build small services, scripts, or automations to enhance marketing workflows.
• Connect external data sources and services via APIs and integrate outputs into CRM/CDP.

Requirements

• 2+ years of hands-on experience in Marketing Automation or Lifecycle Marketing.
• Experience working with AI-first tooling such as Claude Code, Cursor, n8n, Make, or Lovable.
• Strong understanding of customer journey and lifecycle marketing principles.
• Hands-on experience with automation or CRM platforms like Braze, Customer.io, or Iterable.
• Experience with product analytics tools like Mixpanel or Amplitude.
• Fluent English (written and spoken) is required.

Nice to have

• Experience in fintech, crypto, or forex products.
• Basic HTML/CSS knowledge.

Culture & Benefits

• Work remotely as part of a global team.
• 21 working days of annual leave.
• Unlimited Udemy Business membership for professional development.
• Opportunities for personal growth in a fast-growing environment.