Marketing Team Lead (SaaS)

TL;DR

Marketing Team Lead (SaaS/Open Source): Leading GTM strategy and campaign execution for core marketing tracks with an accent on B2B software and open source ecosystems. Focus on driving major launches, optimizing ROI, and aligning cross-functional teams to grow product adoption.

Location: Globally remote (candidates can be based in EMEA, APAC, or the Americas)

Company

Canonical is a leading provider of open source software and operating systems, most notably Ubuntu, serving global enterprise and technology markets.

What you will do

• Lead GTM strategy and campaign execution within a specific functional area to ensure growth and adoption.
• Collaborate with product, sales, content, and partner teams to deliver integrated marketing plans.
• Develop messaging and positioning assets that resonate with developers and decision makers.
• Design and implement experiments to test marketing hypotheses and refine strategies.
• Drive major product launches, marketing initiatives, and growth programs.
• Mentor team members, strengthen the marketing function, and set high delivery standards.

Requirements

• Proven experience in B2B marketing, specifically within software, SaaS, or open source.
• Strong track record in shaping GTM strategies and messaging that move the pipeline.
• English: C1+ (Strong written and verbal communication required).
• Exceptional academic record from high school and university.
• Ability to manage budgets and evaluate ROI using data-driven approaches.
• Experience leading cross-functional teams and influencing stakeholders across an organization.

Nice to have

• Experience with Account-Based Marketing (ABM) approaches.
• Background in sales-led or ecosystem growth.
• Understanding of open source communities and business models.
• Experience managing external vendors or agencies.
• Experience mentoring junior marketers.

Culture & Benefits

• Fully remote work environment with a long history of distributed collaboration.
• Personal learning and development budget of 2,000 USD per annum.
• Annual compensation reviews and recognition rewards.
• Paid annual holiday and parental leave.
• Employee Assistance Programme.
• Opportunity to travel to international 'sprints' to meet colleagues in person.