Senior Marketing Manager (Entertainment)

TL;DR

Senior Marketing Manager (Entertainment): Leading the strategic development and execution of 360° integrated theatrical marketing campaigns for film releases in Mexico with an accent on audience insights and cultural relevance. Focus on translating global studio strategies into local plans and optimizing campaign performance through data-driven decision-making.

Location: Onsite in Mexico City (CDMX), Mexico

Company

hirify.global is a leading global media and entertainment company producing world-class content across film, television, streaming, and theme parks.

What you will do

• Lead the development and execution of 360° integrated marketing campaigns for theatrical releases in Mexico.
• Translate global studio strategies into locally relevant plans that resonate with Mexican audiences.
• Leverage audience insights, social listening, and box office performance to guide strategic decisions.
• Manage relationships with agencies, media partners, and vendors to ensure high-quality execution.
• Drive the adoption of integrated planning frameworks to improve cross-functional alignment.
• Oversee the planning and optimization of marketing investments across campaigns.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business Administration, or a related field.
• 5+ years of experience in marketing, preferably within entertainment, media, streaming, or theatrical distribution.
• Advanced proficiency in both English and Spanish required.
• Must be based in Mexico City (CDMX).
• Experience working within matrix organizations and collaborating with regional and global stakeholders.
• Proven track record of leading integrated marketing campaigns and cross-functional projects.

Nice to have

• Deep understanding of digital and social ecosystems and emerging consumer behaviors.
• Experience managing high-profile campaigns for major brands or franchises.

Culture & Benefits

• Inclusive culture that strives to attract and develop a talented, diverse workforce.
• Opportunity to work with world-leading entertainment brands including Universal Pictures and DreamWorks.
• Rich tradition of community involvement and giving back.
• Collaborative, data-driven, and results-oriented work environment.