Business Director (Partnerships)

TL;DR

Business Director (Partnerships): Leading the development and activation of creative partnership and content solutions for a major client portfolio with an accent on sports, entertainment, and cultural marketing. Focus on driving brand growth through innovative sponsorships, influencer campaigns, and integrated media strategies while managing high-level client relationships.

Location: Must be based in the UK with the right to work in this location. The role follows a hybrid model with office attendance required approximately four days a week.

Company

hirify.global is an AI-driven media operating unit within WPP, focused on delivering creative personalization at scale through data, intelligence, and world-class partnerships.

What you will do

• Lead the end-to-end planning and activation of content and partnership campaigns from brief to delivery.
• Act as a strategic advisor to clients, championing the role of culture and entertainment in brand growth.
• Collaborate with media owners, rights holders, and creators to develop innovative partnership solutions.
• Apply performance frameworks to measure the business and cultural impact of entertainment-led work.
• Provide oversight and mentorship to junior team members to foster a high-performance culture.
• Identify opportunities for organic growth and client expansion within the existing portfolio.

Requirements

• 4–7 years of experience in creative, content, partnerships, or sponsorship roles within an agency or media environment.
• Right to work in the UK is mandatory.
• Proven track record of delivering multi-channel partnership campaigns.
• Strong understanding of the branded entertainment, sport, and cultural marketing landscape.
• Excellent communication, presentation, and storytelling skills.
• Ability to manage multiple projects simultaneously in a fast-paced environment.

Culture & Benefits

• Comprehensive benefits package including medical, dental, and vision insurance.
• Group retirement plans and significant paid time off.
• Supportive environment with employee resource groups and frequent in-office events.
• Commitment to professional growth, learning, and development.
• Hybrid work environment fostering collaboration and team connection.