Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads)

TL;DR

Performance Marketing Specialist (Google Ads, Meta Ads, LinkedIn Ads): Building, managing, and optimizing high-performing paid media campaigns with an accent on lead generation, ROAS growth, and funnel performance. Focus on scalable campaign execution, real-time optimization, and data-backed creative testing across multiple digital advertising platforms.

Location: Remote, must be available during U.S. Time Zones.

Company

hirify.global is a performance-driven marketing organization focused on scalable growth and measurable revenue outcomes.

What you will do

• Build, launch, and manage paid media campaigns across Google, Meta, LinkedIn, and YouTube.
• Monitor campaign performance daily and adjust budgets, bids, and targeting in real time.
• Execute structured A/B tests on ad copy, creatives, and landing pages to improve conversion rates.
• Implement and maintain tracking systems including GA4, Google Tag Manager, and Meta Pixel.
• Analyze user behavior and funnel drop-offs to provide actionable insights for leadership.
• Collaborate with creative and content teams to align paid media efforts with business goals.

Requirements

• 3+ years of hands-on paid media experience.
• Must be available to work during U.S. Time Zones.
• Proven track record of scaling campaigns profitably and improving ROAS/CPA.
• Strong proficiency in Google Ads, Meta Ads Manager, and LinkedIn Ads.
• Deep understanding of attribution models, conversion tracking, and funnel optimization.
• Experience with GA4, Google Tag Manager, and performance reporting dashboards.

Nice to have

• Experience with lead generation and e-commerce campaigns.
• Familiarity with marketing automation tools like HubSpot, Salesforce, or Marketo.
• Google Ads and Meta certifications.

Culture & Benefits

• Direct impact on revenue and business growth.
• Autonomy in campaign management and strategy execution.
• Exposure to large-scale paid campaigns and diverse advertising funnels.
• Remote flexibility within a growth-focused team.
• Clear pathways for career progression into senior growth or leadership roles.

Hiring process

• Application review.
• Initial interview.
• Technical interview and campaign discussion.
• Final interview with leadership.