Brand Partnerships (Web3)

TL;DR

Brand Partnerships (Web3): Identify and evaluate partners, negotiate brand partnerships, and build activation strategies with an accent on cross-functional planning, data-driven campaign measurement, and managing global budgets to improve ROI. Focus on leading complex partnership projects end-to-end in a fast-paced Web3 environment.

Location: Asia

Company

Binance is a leading global blockchain ecosystem behind one of the world’s largest cryptocurrency exchanges.

What you will do

• Identify, evaluate, and negotiate brand partnerships aligned with business goals.
• Build and execute partnership strategies and activation plans.
• Plan annual partnership strategy with cross-functional teams (brand, comms, insights, design, content, data, product, social media, legal).
• Use data to set goals and measure campaign performance (short-term and long-term).
• Manage global budgets and improve ROI.
• Lead complex projects from start to finish and support regional/local teams to improve marketing execution.

Requirements

• Experience in brand, marketing, and campaign/event execution.
• Strong project management, strategy, relationship-building, and storytelling skills.
• Experience working with global partners, internal teams, and agencies.
• Strong understanding of brand positioning and partnership value.
• English/Mandarin: bilingual proficiency is required to coordinate with overseas partners and stakeholders.
• Comfort working in a fast-paced environment with a proactive, resourceful, action-driven approach.

Culture & Benefits

• Work-from-home arrangement (may vary depending on the business team and work nature).
• Fixed-term accelerator program for early career talent with networking and development.
• Competitive salary and company benefits.
• Autonomy and opportunities for continuous learning in a results-driven environment.

Hiring process

• Application review for early career eligibility (current university students and recent graduates).
• Interviews and evaluation of partnership/marketing experience and communication skills.