Go-to-Market Lead (B2B SaaS)

TL;DR

Go-to-Market Lead (B2B SaaS): Owning the end-to-end launch strategy and execution for new B2B SaaS products with an accent on positioning, demand generation, and beta user acquisition. Focus on building scalable GTM playbooks, driving early product adoption, and executing hands-on growth initiatives in a fast-paced startup environment.

Location: Must be based in the United States

Company

hirify.global is a startup-focused recruitment partner helping high-growth companies build their teams.

What you will do

• Own the full GTM strategy and execution for multiple B2B SaaS products.
• Develop compelling product positioning and messaging to drive user action.
• Identify, recruit, and engage beta users to drive early product adoption.
• Build and manage launch campaigns, including landing pages, email sequences, and outreach workflows.
• Document GTM learnings and build repeatable launch frameworks for future scalability.
• Collaborate directly with leadership to iterate on growth strategies based on performance data.

Requirements

• Must be based in the United States
• 4–8 years of experience in product marketing, demand generation, or GTM strategy.
• Proven track record as an early-stage hire leading at least one successful end-to-end SaaS product launch.
• Strong copywriting and messaging skills with the ability to translate complex value propositions.
• Hands-on experience building scalable systems, outreach workflows, and marketing automation.
• Ability to thrive in ambiguous, fast-moving startup environments with high ownership.

Nice to have

• Experience in early-stage B2B SaaS startups.
• Familiarity with product-led growth and founder-led marketing.
• Proficiency with CRM systems, marketing automation tools, and landing page builders.

Culture & Benefits

• High-ownership role with direct impact on product success.
• Fast-moving, execution-driven startup environment.
• Direct collaboration with leadership.
• Clear growth trajectory into leadership roles like Head of Growth or GTM Director.

Hiring process

• Initial phone screen.
• Video interview with recruiter.
• Client interview with marketing leadership.
• Offer and background verification.