Associate Director, Paid Media & Growth (Marketing)

TL;DR

Associate Director, Paid Media & Growth (Marketing): Driving growth across paid channels for a diverse portfolio of B2C and B2B clients with an accent on hands-on campaign management, strategy development, and cross-functional collaboration. Focus on building, launching, and optimizing campaigns across Search and Social while delivering executive-ready growth narratives and performance forecasts.

Location: Must be based in New York, NY

Compensation: $130,000 - $140,000 yearly

Company

hirify.global Experience is a full-service creative agency within hirify.global, combining creative, CX, marketing, and AI expertise to deliver growth-focused solutions for global brands.

What you will do

• Own day-to-day strategy and execution across Paid Search and Paid Social for a portfolio of B2C and B2B clients.
• Collaborate with creative and analytics teams to adapt messaging for domestic and international markets.
• Present strategies, account growth narratives, and forecasts to senior client stakeholders.
• Develop growth roadmaps that sequence channel investment and identify new acquisition opportunities.
• Drive forecasting, budget reconciliation, and scenario planning to inform investment decisions.
• Apply best practices in attribution, measurement, and AI-driven martech innovation.

Requirements

• 8+ years of paid media experience with hands-on proficiency in Meta, TikTok, YouTube, Google Ads, and Microsoft Ads.
• Must be based in New York, NY as this is an onsite role.
• Proven ability to manage paid media for both B2C and B2B clients.
• Strong analytical toolkit including attribution modeling, GA4, and scenario planning.
• Experience developing and presenting executive-ready growth narratives to senior stakeholders.
• Working knowledge of programmatic platforms sufficient to provide oversight.

Nice to have

• Hands-on programmatic self-serve experience (e.g., DV360, The Trade Desk).
• International campaign experience across Africa, LATAM, EU, or APAC.
• Agency or performance marketing background.

Culture & Benefits

• Collaborative, nimble team environment within a global network.
• Opportunity to work on high-impact projects for leading brands.
• Focus on professional growth and digital transformation.