Sr. Manager, Growth & Member Marketing (Subscription)

TL;DR

Sr. Manager, Growth & Member Marketing (Subscription): Leading the strategy and execution of acquisition, engagement, and retention for Fandango’s membership product, FanClub with an accent on data-informed marketing initiatives and subscriber journey optimization. Focus on improving conversion rates, maximizing lifetime value, and refining lifecycle marketing programs.

Location: Hybrid in Orlando, FL (minimum three days per week in office)

Company

A media and entertainment business operating trusted brands like CNBC, USA Network, and Fandango.

What you will do

• Drive end-to-end growth strategy across paid, owned, and earned channels to acquire and convert new subscribers.
• Optimize the customer lifecycle to improve conversion rates, engagement, and retention through testing and personalization.
• Develop and execute lifecycle marketing programs via email, push, and in-app notifications to increase lifetime value.
• Analyze performance metrics including CAC, LTV, and churn to continuously refine campaigns.
• Collaborate cross-functionally with product, analytics, and CRM teams to align on growth initiatives.
• Manage external partners and monitor emerging trends in subscription and membership marketing.

Requirements

• 4+ years of experience in growth, digital, or lifecycle marketing, ideally within subscription or membership businesses.
• Strong command of digital marketing channels, including paid media, email/CRM, SEO, and influencer marketing.
• Experience with A/B testing, conversion optimization, and data-driven decision-making.
• Proficiency with tools such as Google Analytics, Looker, or Tableau.
• Must be based in or able to work from the Orlando, FL office.

Culture & Benefits

• Hybrid work model providing in-person collaboration in Orlando.
• Competitive compensation and comprehensive benefits package.
• Opportunities for professional growth across the hirify.global portfolio.
• Collaborative, fast-paced environment with high cross-functional exposure.