Director, Culture & Content (Marketing)

TL;DR

Director, Culture & Content (Marketing): Leading cultural relevance for a portfolio of brands through social strategy, creator partnerships, and content development with an accent on social-first cultural engines and brand impact. Focus on spotting emerging trends, building creator strategies, and executing IRL activations to grow brand fandom.

Location: Hybrid in Los Angeles, California

Company

hirify.global is a global leader in connecting people through a portfolio of priority dating brands.

What you will do

• Develop cultural roadmaps and identify emerging trends to maintain brand relevance across the portfolio.
• Lead social channel strategies, including brand voice, content priorities, and community engagement.
• Build and manage creator and influencer strategies to humanize brands and drive engagement.
• Oversee brand and cultural partnerships from identification and negotiation through execution.
• Establish success metrics and reporting tools to measure the impact of cultural initiatives.
• Lead and develop internal teams while managing external creative and production agencies.

Requirements

• 10+ years of experience in brand, social, cultural marketing, or creator marketing.
• Proven track record of building culturally relevant programs that generate conversation and brand love.
• Strong consumer instinct and cultural empathy across diverse audiences and subcultures.
• Experience leading cross-functional teams and external partners from idea through measurement.
• Data literacy and ability to build structure within ambiguous environments.
• Must be based in Los Angeles, California (Hybrid)

Culture & Benefits

• Unlimited PTO and 10 annual Wellness Days.
• Comprehensive health, vision, and dental coverage.
• 100% 401(k) employer match up to 10% and Employee Stock Purchase Plan (ESPP).
• 20 weeks of 100% paid parental leave and extensive family-forming benefits.
• Annual professional development stipend and access to 6,000+ Udemy courses.
• Wellness perks including mental health support, fitness membership subsidy, and pet insurance.