Marketing Manager (iGaming)

TL;DR

Marketing Manager (iGaming): Leading the marketing strategy and execution for the Swedish market with an accent on sustainable growth, brand strengthening, and regulatory compliance. Focus on developing integrated marketing plans across media, CRM, and partnerships to drive customer acquisition and retention.

Location: Must be based in the Malta office

Company

hirify.global is a global GameTech company powering Betano, operating in 20 markets with a diverse team of over 2,700 employees.

What you will do

• Own the marketing strategy for Sweden, aligning local priorities with overall business objectives and commercial targets.
• Define and monitor key marketing KPIs, including customer acquisition, conversion rates, CPA, and retention.
• Develop and execute integrated marketing plans across brand, media, performance marketing, CRM, and partnerships.
• Manage the local marketing budget to ensure efficient investment and maximum ROI.
• Lead the localization of campaigns and creative assets to resonate with the Swedish audience.
• Ensure all marketing activities fully comply with Swedish advertising regulations and responsible gaming requirements.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in a marketing leadership role with a proven track record of driving commercial growth.
• Fluency in Swedish and English, both written and spoken.
• Must be based in the Malta office.
• Strong understanding of the Swedish market, consumer behavior, and media landscape.
• Proven experience managing integrated marketing campaigns across online and offline channels.

Nice to have

• Previous experience in the online betting or iGaming industry.
• Experience working within highly regulated markets.
• Experience managing external agencies and strategic partnerships.
• Knowledge of responsible gaming principles and regulatory marketing frameworks.

Culture & Benefits

• Diverse international environment with colleagues from 40+ nationalities.
• Certified Great Place to Work and among the Best Workplaces in Europe.
• Collaborative #oneteam culture.