Senior Media Buyer (Meta Ads)

TL;DR

Senior Media Buyer (Meta Ads): Managing and scaling high-impact Facebook and Instagram advertising campaigns for service-based businesses with an accent on creative strategy, data-driven optimization, and performance reporting. Focus on executing full-funnel marketing strategies, managing significant monthly ad budgets, and driving measurable lead generation and revenue growth.

Location: Must be based in Kenya or South Africa. Role requires working during EST hours.

Company

A fast-growing, performance-driven marketing agency focused on scaling service-based businesses through digital advertising and creative strategy.

What you will do

• Own and scale Facebook and Instagram ad campaigns from ideation to execution.
• Manage monthly ad budgets ranging from $10K to $250K+ across multiple accounts.
• Develop high-converting ad angles, hooks, and compelling ad copy.
• Create detailed creative briefs for designers, editors, and content teams.
• Analyze campaign performance daily and make proactive optimization decisions.
• Collaborate with internal teams to align campaigns with business and revenue goals.

Requirements

• 3+ years of hands-on experience running Facebook and Instagram ads.
• Proven experience managing at least $10,000/month in ad spend.
• Experience managing 5+ accounts simultaneously.
• Strong understanding of Meta Ads Manager, pixel setup, and conversion tracking.
• Excellent English communication skills.
• Reliable remote work setup with stable internet connection.

Nice to have

• Experience managing $100K–$250K+ monthly budgets.
• Hands-on experience with UGC workflows and video ad production.
• Experience using AI tools for creative production.
• Familiarity with GoHighLevel or similar CRM platforms.

Culture & Benefits

• Fast-moving, remote-first environment.
• Focus on ownership, speed, and measurable results.
• Culture that values execution over bureaucracy.

Hiring process

• Initial phone screen.
• Video interview with recruiter.
• Client interview.
• Offer and background verification.