Performance Marketing Manager (Google Ads, Meta, LinkedIn)

TL;DR

Performance Marketing Manager (Paid Media): Owning paid acquisition strategy and campaign execution across multiple digital channels with an accent on B2B lead generation and funnel optimization. Focus on scaling profitable campaigns, improving budget efficiency, and driving revenue growth through data-driven experimentation.

Location: Must be based in Brazil, Colombia, Costa Rica, or Mexico and available to work during U.S. time zones.

Company

hirify.global is a performance-driven marketing organization focused on scalable acquisition and measurable growth.

What you will do

• Build, launch, and manage paid campaigns across Google, Meta, LinkedIn, TikTok, and other emerging channels.
• Develop full-funnel B2B lead generation strategies and align messaging across media and landing pages.
• Monitor campaign performance daily and optimize key metrics like CTR, CPC, CPL, and ROAS.
• Run structured A/B tests on ad creatives, audiences, bidding strategies, and landing pages.
• Audit and troubleshoot pixel setups, conversion tracking, and attribution models using GA4 and GTM.
• Partner with sales, content, and design teams to provide feedback based on performance data.

Requirements

• 3+ years of hands-on experience in performance marketing or paid media.
• Proven experience managing Google Ads, Meta Ads, and LinkedIn Ads.
• Strong background in B2B lead generation and funnel optimization.
• Advanced experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM).
• Ability to independently build campaigns, launch tracking, and report results.
• Must be based in Brazil, Colombia, Costa Rica, or Mexico and available for U.S. time zone alignment.

Nice to have

• Experience with HubSpot, Salesforce, or Marketo.
• Experience managing large advertising budgets and multiple accounts.
• Certifications in Google Ads or Meta Ads.
• Familiarity with Canva, Adobe Creative Suite, or CRO tools.

Culture & Benefits

• Full ownership of paid acquisition strategy and performance.
• High-impact, performance-driven marketing environment.
• Strong focus on testing, experimentation, and measurable growth.
• Clear career progression paths into Growth Marketing Lead or Head of Paid Media roles.

Hiring process

• Application review and initial interview.
• Technical interview focusing on campaign and strategy deep dive.
• Final interview with leadership.