Digital Marketing Manager (B2B)

TL;DR

Digital Marketing Manager (B2B): Leading and scaling comprehensive marketing strategies across paid, organic, and outbound channels with an accent on demand generation and pipeline growth. Focus on optimizing the full marketing funnel, managing multi-channel campaigns, and driving measurable revenue impact through data-driven experimentation.

Location: Must be based in the UAE, Qatar, Bahrain, or Oman and available to work during U.S. Eastern Time (EST).

Company

hirify.global is a professional services firm focused on candidate sourcing and growth strategies.

What you will do

• Develop and execute a comprehensive B2B marketing strategy aligned with growth objectives.
• Own the full marketing funnel from awareness and demand generation to lead conversion.
• Lead multi-channel campaigns across paid media, SEO, outbound, and social platforms.
• Analyze performance metrics including CAC, CPL, ROAS, and revenue attribution.
• Collaborate with sales and leadership to improve lead quality and funnel alignment.
• Manage marketing budgets and allocate spend to maximize ROI and efficiency.

Requirements

• Proven experience in B2B marketing leadership roles such as Head of Marketing or Senior Marketing Manager.
• Demonstrated success in driving growth through paid ads, outbound, and organic channels.
• Strong proficiency with marketing tools including LinkedIn Ads, Google Ads, and HubSpot.
• Analytical mindset with experience in interpreting performance data and optimizing campaigns.
• Must be available to work during U.S. Eastern Time (EST) hours.
• Excellent leadership, communication, and project management skills.

Nice to have

• Experience in B2B service-based or SaaS industries.
• Background in account-based marketing (ABM) or performance-driven demand generation.
• Familiarity with CRM platforms like Salesforce or Marketo.
• Experience managing cross-functional teams or external agencies.

Culture & Benefits

• Opportunity to lead marketing strategy in a fast-paced, growth-oriented environment.
• Focus on measurable business impact and data-driven decision making.
• Collaborative work environment with cross-functional exposure to sales and product teams.

Hiring process

• Application review followed by an initial interview regarding background and expertise.
• Technical interview focusing on strategy, analytics, and campaign management.
• Final leadership and culture fit discussion with the client team.