Paid Media Specialist (Google Ads)

TL;DR

Paid Media Specialist (Google Ads/Meta Ads): Driving profitable customer acquisition and lead generation through strategic campaign management and performance optimization. Focus on maximizing ROAS, scaling budgets, and improving conversion rates across Google and Meta advertising platforms.

Location: Must be based in Poland, Romania, Ukraine, Bulgaria, or Serbia. Role requires working during U.S. Business Hours.

Company

hirify.global is a performance-focused agency helping clients scale through data-driven digital advertising and growth strategies.

What you will do

• Develop and execute paid media strategies across Google Ads (Search, Display, PMax, LSA) and Meta Ads.
• Manage and optimize monthly advertising budgets exceeding $50,000.
• Conduct A/B testing on landing pages using platforms like Unbounce or Instapage to improve conversion rates.
• Monitor key performance metrics including CPL, CPA, ROAS, and CTR to ensure campaign efficiency.
• Collaborate with creative teams to refine ad copy, visuals, and video assets.
• Build comprehensive weekly and monthly performance reports with actionable growth recommendations.

Requirements

• 3+ years of hands-on experience in paid media management.
• Proven expertise in Google Ads (Search, PMax, LSA) and Meta Ads.
• Experience managing monthly advertising budgets of $50,000+.
• Excellent written and verbal English communication skills.
• Ability to work independently in a fully remote environment.
• Must be based in Poland, Romania, Ukraine, Bulgaria, or Serbia.

Nice to have

• Experience in home services, B2B, or franchise organizations.
• Familiarity with HubSpot, CallRail, or other CRM and call tracking systems.
• Basic knowledge of HTML and CSS for landing page updates.

Culture & Benefits

• Fully remote work environment with long-term growth opportunities.
• Performance-focused culture with direct impact on business revenue.
• Clear career progression paths into senior and management roles.
• Opportunity to work with modern advertising platforms and tools.

Hiring process

• Initial screening and recruiter interview.
• Practical assessment focusing on campaign strategy and optimization.
• Client interview followed by offer and onboarding.