Senior Manager, Marketing Measurement & Optimization (Gamedev)

TL;DR

Senior Manager, Marketing Measurement & Optimization (Gamedev): Leading performance marketing measurement, forecasting, and optimization for the Minecraft franchise with an accent on data-driven decision-making and attribution modeling. Focus on building AI-powered workflows, executive-ready dashboards, and experimentation roadmaps to tie marketing spend to business outcomes.

Location: Must be based in the United States

Salary: $106,400 – $222,600 per year

Company

hirify.global Studios is the creator of Minecraft, dedicated to building a better world through the power of play and fostering a diverse, global community.

What you will do

• Own end-to-end performance marketing measurement across paid media, affiliate, and lifecycle channels.
• Lead marketing forecasting and build driver-based models to project acquisition, retention, and revenue.
• Design and operate an experimentation roadmap including A/B tests and incrementality studies.
• Develop AI-powered workflows and automation to accelerate data-to-decision speed.
• Build executive dashboards to provide a single source of truth for marketing performance.
• Translate complex data into strategic investment recommendations for senior leadership.

Requirements

• Must be based in the United States
• 5+ years of experience in data science, research, marketing, or business-related roles.
• Proven ability to influence senior leaders through data storytelling and strategic insights.
• Experience building attribution, forecasting, and experimentation frameworks.
• Proficiency in analytical tools such as SQL, Power BI, Python, or R.
• Strong understanding of performance marketing across paid, affiliate, and CRM channels.

Nice to have

• Experience within gaming, consumer technology, or e-commerce businesses.
• Experience leveraging AI and automation for insight generation.
• Master’s degree in Business, Marketing, Economics, Statistics, or related field.

Culture & Benefits

• Opportunity to work on one of the world’s most recognizable entertainment franchises.
• Collaborative environment with bright, creative, and diverse team members.
• Access to comprehensive benefits and compensation packages as part of the Microsoft ecosystem.
• Commitment to data-driven decision-making and continuous professional improvement.