Marketing Automation Expert (Microsoft Dynamics Marketing)

TL;DR

Marketing Automation Expert (Microsoft Dynamics Marketing): Implementing and managing marketing automation projects and customer journeys with an accent on lead management, data workflows, and global user support. Focus on designing optimized workflows, ensuring GDPR compliance, and developing campaign performance dashboards.

Location: Bogota, Colombia

Salary: COP 75,690,000 - COP 120,000,000 yearly

Company

NIQ is the world’s leading consumer intelligence company, delivering a complete understanding of consumer buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Implement Microsoft Dynamics Marketing (MSD) projects in alignment with the product owner.
• Provide global MSD user support and conduct office hours for the marketing team.
• Set up audiences, segments, and suppression lists for various internal teams.
• Develop automation and workflow setups for lead management and administrative data.
• Create customer journey automations and email marketing campaigns.
• Develop and run governance and quality consistency across marketing teams.

Requirements

• Minimum 3 years of hands-on experience with marketing automation (Microsoft Dynamics Marketing, HubSpot, or similar).
• Proven expertise in customer journey strategy, email marketing, and automation.
• In-depth knowledge of GDPR, consent management, and data privacy best practices.
• Strong experience in segmentation, audience management, and data quality practices.
• Demonstrated ability to design and optimize workflows in marketing automation.
• English: Advanced level required

Culture & Benefits

• Flexible working environment.
• Volunteer time off.
• Access to LinkedIn Learning.
• Employee-Assistance-Program (EAP).