Senior Analyst/Manager, Qualitative Consumer Insights (Market Research)

TL;DR

Senior Analyst/Manager, Qualitative Consumer Insights (Market Research): Leading the design and delivery of qualitative research projects to translate consumer behavior into strategic recommendations with an accent on ethnography, semiotics, and behavioral science. Focus on synthesizing complex qualitative data into compelling narratives that influence client decision-making.

Location: 47 Scotts Rd, Singapore

Company

NIQ is the world’s leading consumer intelligence company, providing a holistic view of consumer buying behavior through advanced analytics and state-of-the-art platforms.

What you will do

• Lead the design and execution of qualitative research projects, ensuring methodological rigor and output excellence.
• Conduct in-depth interviews, focus groups, ethnographies, and cultural immersions.
• Synthesize complex consumer insights into strategic recommendations and narratives that influence client decision-making.
• Serve as the primary consultative partner for clients, managing relationships and providing strategic guidance.
• Mentor junior researchers in moderating, analysis, storytelling, and project management.
• Collaborate with sales, customer success, and regional leadership to shape and deliver integrated insight solutions.

Requirements

• Bachelor’s or Master’s degree in Psychology, Sociology, Anthropology, Communications, Marketing, or related fields.
• 3–7 years of experience in qualitative research within an agency, consultancy, or client-side insights team.
• Strong hands-on expertise in moderation, ethnography, cultural insight work, or design thinking.
• Proven ability to translate qualitative insights into meaningful strategic recommendations.
• Experience managing end-to-end qualitative projects, including clients, timelines, and budgets.
• Ability to operate effectively in a fast-paced, multicultural environment.

Culture & Benefits

• Flexible working environment.
• Volunteer time off for community engagement.
• Access to professional development via LinkedIn Learning.
• Employee Assistance Program (EAP) for health and wellbeing.