Customer Marketing Manager

TL;DR

Customer Marketing Manager (Cybersecurity): Driving customer expansion and advocacy programs to amplify user voices in the market with an accent on reference management, review generation, and executive event planning. Focus on building scalable content tracking systems and collaborating cross-functionally to align customer narratives with sales and product marketing goals.

Location: Must be based in Canada

Company

hirify.global is a leading provider of self-healing Zero Trust platforms, dedicated to ensuring cyber resilience for distributed workforces across over 16,000 global customers.

What you will do

• Execute customer marketing campaigns to drive product expansion and activation within the existing base.
• Manage presence on Gartner Peer Insights and G2 by building and executing review generation programs.
• Oversee the end-to-end customer reference program, including case study development and sales alignment.
• Maintain a centralized tracking system for all customer content and references to ensure team accessibility.
• Plan and execute customer events, including executive-level Customer Advisory Boards (CABs).
• Collaborate with CS, sales, and product marketing teams to ensure consistent messaging.

Requirements

• Must be based in Canada
• 3+ years of experience in customer marketing, customer success marketing, or a related field.
• Proven track record in managing review generation programs on platforms like Gartner Peer Insights or G2.
• Experience building and managing customer reference programs and case study pipelines.
• Strong project management skills with the ability to handle multiple workstreams simultaneously.
• Background in B2B tech or cybersecurity.
• Proficiency with tools such as Salesforce and Asana.

Culture & Benefits

• Opportunity to work with a global leader in endpoint management and Zero Trust networking.
• Collaborative environment focused on innovation and shaping the future of cyber resilience.
• Commitment to diversity, equity, and inclusion as an Equal Employment Opportunity employer.
• Supportive culture for professionals passionate about securing the Work from Anywhere era.