Content Specialist (iGaming)

TL;DR

Content Specialist (iGaming): Planning and executing the brand’s content strategy across online and offline touchpoints with an accent on customer journey optimization and localization. Focus on managing editorial calendars, producing high-quality copy, and collaborating with external partners to drive brand visibility.

Location: Sliema, Malta

Company

hirify.global, the team powering Betano, is a leading global GameTech company operating in 20 markets with a diverse international team.

What you will do

• Plan and deliver monthly editorial calendars to ensure consistent content delivery.
• Provide writing, editing, and proofreading for offers, products, campaigns, and newsletters.
• Manage relationships and content distribution with external partners, including journalists and influencers.
• Maintain and update on-site content via CMS, ensuring alignment with brand tone of voice and style guides.
• Conduct data mining to create rich interactive content such as infographics and videos.
• Monitor competition and proactively propose new content formats and distribution ideas.

Requirements

• Degree in Marketing, Communications, Media, or a relevant field.
• Excellent command of English and Swedish.
• Minimum 2 years of relevant experience in content creation.
• Proficiency in Content Management Systems (CMS) and SEO practices.
• Ability to work in a fast-paced environment.

Nice to have

• Background in sports betting content creation or sports editorial experience.

Culture & Benefits

• Work in a diverse environment with 2,700+ employees from over 40 nationalities.
• Join a certified Great Place to Work and one of the Best Workplaces in Europe.
• Collaborative #oneteam culture focused on leveraging cutting-edge technology.
• Dynamic work atmosphere with opportunities for professional growth.