Marketing Associate (Dolls)

TL;DR

Marketing Associate (Dolls): Supporting the development and execution of commercial marketing plans for the Dolls portfolio across North America with an accent on retail activation, partnerships, and marketing programs. Focus on driving brand engagement and commercial performance through cross-functional collaboration and data-driven insights.

Location: Must be based in El Segundo, California

Salary: $76,000–$96,000 Yearly

Company

hirify.global is a leading global toy and family entertainment company, owner of iconic brands like Barbie, Hot Wheels, and Fisher-Price.

What you will do

• Partner with cross-functional teams to develop and execute commercial marketing plans for assigned brands.
• Translate global brand strategies into regionally relevant activation plans and retail programs.
• Coordinate execution across partnerships, retail activations, and consumer-facing marketing initiatives.
• Collaborate with Sales and Retail Marketing to support retailer presentations and promotional initiatives.
• Track and report performance of marketing activations using POS data and market trends.
• Facilitate project meetings and manage follow-up actions to ensure alignment and execution excellence.

Requirements

• 2–4 years of experience in marketing, brand marketing, shopper marketing, or related fields.
• Strong project management skills with the ability to manage multiple priorities.
• Analytical skills with experience working with sales, retail, or consumer data.
• Proficiency in Microsoft Office applications, including PowerPoint and Excel.
• Ability to translate insights into actionable recommendations.
• Strong communication, presentation, and organizational skills.

Nice to have

• Experience in consumer products, toys, entertainment, or retail industries.
• Understanding of retail and omnichannel marketing environments.

Culture & Benefits

• Competitive total pay programs and comprehensive benefits.
• Inclusive workplace culture focused on belonging and empowerment.
• Opportunities to work with iconic global brands and diverse teams.
• Commitment to professional growth and development.