Senior Specialist - PR and Communications (Lifestyle)

TL;DR

Senior Specialist - PR and Communications (Lifestyle): Developing and executing local PR and influencer engagement strategies for the Turkish market with an accent on VIP relations and media partnerships. Focus on maximizing brand visibility through high-end lifestyle collaborations and strategic product launches.

Location: Must be based in Istanbul, Turkey

Company

hirify.global is a leader in child safety and an innovative lifestyle and fashion brand for parents, specializing in high-end car seats, strollers, and kids' furniture.

What you will do

• Develop and execute local PR, influencer, and VIP engagement strategies aligned with brand objectives in Turkey.
• Build and maintain strong relationships with media, influencers, and industry partners across fashion, lifestyle, and design sectors.
• Manage influencer and VIP collaborations, including outreach, negotiations, contracts, and budget tracking.
• Coordinate product seeding and online influencer campaigns to maximize brand visibility.
• Support the planning and execution of PR events, product launches, and community activations.
• Create and adapt PR materials, media kits, and press releases for the Turkish market.

Requirements

• Degree in Communications, Public Relations, Marketing, Fashion Management, or a comparable field.
• Professional experience working with luxury lifestyle, design, or interior brands.
• Strong expertise in PR, influencer marketing, and brand communications.
• Extensive network of media contacts and key opinion leaders.
• Strong verbal and written communication skills in Turkish and English are required.
• Must be located in Istanbul, Turkey.

Culture & Benefits

• Competitive salary and attractive annual leave.
• Discounts on hirify.global products.
• Opportunity to develop a professional profile within a diverse, international environment.
• Inclusive working environment focused on diversity and equal opportunities.