Customer Marketing & Incentives Senior Leader (Agribusiness)

TL;DR

Customer Marketing & Incentives Senior Leader (Agribusiness): Driving the strategic vision and execution of customer-centric marketing and incentive initiatives to strengthen relationships with farmers and channel partners with an accent on customer segmentation and loyalty programs. Focus on designing end-to-end customer journeys, managing digital transformation projects, and optimizing channel incentive operations.

Location: Remote (Brazil) or São Paulo, Brazil

Company

hirify.global is a global provider of seeds and crop protection products for the agribusiness sector.

What you will do

• Define customer segmentation strategies, value propositions, and end-to-end customer journeys.
• Govern the contact strategy and lead customer feedback initiatives to resolve pain points.
• Develop a portfolio of customer benefits, execute sell-out campaigns, and manage the Loyalty Program.
• Lead relationship programs for large and indirect-sales farmers to foster long-term partnerships.
• Manage digital transformation projects within Customer Marketing to drive innovation and scalability.
• Oversee channel incentive operations, including internal controls, audit compliance, and financial provisioning.

Requirements

• Bachelor's degree in Marketing, Business Administration, Agribusiness, Economics, or a related field (MBA/Master's preferred).
• 10+ years of experience in Customer Marketing, Trade Marketing, CRM, or Commercial Strategy.
• 5+ years of experience in a leadership capacity.
• Proven background in B2B, B2B2C, or agribusiness environments.
• Advanced English proficiency (C1/C2) for executive presentations and global stakeholder management.
• Experience with CRM and loyalty platforms such as Salesforce, SAP, HubSpot, or Emarsys.

Nice to have

• Spanish language proficiency.