Paid Media Specialist (B2B)

TL;DR

Paid Media Specialist (B2B): Executing and optimizing high-performing paid media and ABM campaigns with an accent on platform-level execution in Google Ads, LinkedIn, and 6sense. Focus on daily campaign management, bid optimization, and data-driven pipeline tracking to maximize ROI for B2B clients.

Location: Hybrid or remote (US-based)

Salary: $70,000–$85,000

Company

hirify.global is a growth-focused go-to-market agency helping B2B organizations accelerate pipeline and revenue through integrated sales, marketing, and revenue operations solutions.

What you will do

• Own the daily tactical setup, launch, and maintenance of paid campaigns across LinkedIn and Google Ads.
• Manage the 6sense platform by building dynamic segments, monitoring intent signals, and activating target account lists.
• Partner with Marketing Strategists to translate client roadmaps into technically viable media plans.
• Execute daily budget adjustments, bid optimizations, and creative A/B testing to lower cost-per-acquisition.
• Implement creative assets and copy while ensuring flawless UTM tagging and landing page tracking.
• Deliver actionable performance reports using data from Google Analytics 4, Salesforce, and HubSpot.

Requirements

• 3+ years of hands-on experience executing B2B paid media and ABM campaigns.
• Deep operational mastery of LinkedIn Campaign Manager, Google Ads, and 6sense (or Demandbase).
• Strong proficiency in tracking conversion data through HubSpot or Salesforce.
• Proven ability to manage budgets, troubleshoot tracking pixels, and organize ad groups.
• Meticulous attention to detail regarding targeting parameters and campaign setup.
• Excellent communication skills for collaborating with internal strategists.

Culture & Benefits

• Comprehensive health coverage including medical (BCBS), dental (Delta Dental), and vision care.
• Financial security through 401(k) matching, life insurance, and disability coverage.
• Generous paid time-off policy including 14 paid holidays.
• Paid paternity and maternity leave.
• Supportive work-life balance and positive company culture.
• Company-provided laptop and full tech stack access.